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Business Success Tips
Successful ideas, tips and advice from industry professionals who lead!
Tim from Clarity Connect Web Design suggests:
WEBWORK/ Design to Maximize Profitability
A well-designed website will:
Increase sales, either directly though e-commerce or as a sales support tool
Build/increase brand awareness utilizing e-marketing
Reduce costs by streamlining and integrating operations
Inexpensively disseminate information to customers, prospects, suppliers and employees
Improve customer service
Muskin & Cusick, LLC
Shawn SHARES MARK OF A PROFESSIONAL PRODUCT: TRADEMARKS
Branding has always been a vital ingredient to the success of a business. The recognition and general goodwill associated with a particular brand will usually determine the success or failure of the business it identifies. Sometimes the brand name itself can become worth millions of dollars.
As we all know, this goodwill and recognition can only come through years of expenditures and hard work. However, many businesses forget one important step when developing their brand. They fail to adequately protect it. Many business owners do not know that failure to register for trademark protection can make it difficult or even impossible to protect their brand name from infringement. Unfortunately, many business owners learn this lesson after it is too late. Federal trademark protection is one of the best values for business owners that money can buy. Often, a trademark can be federally registered for less than $1000 in legal and government fees.
[Shawn Farmer is a registered patent attorney, who also specializes in trademark law. He can be reached by phone at (215) 853-8259 or by e-mail at
sfarmer@patentstrademarks.com]
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